Social Media Session at ad:tech Chicago

Social Media Session at ad:tech Chicago
web advertising
Image by Frank Gruber
Social Media: The Dynamics of the Genre and The Opportunities for Marketers
During the past 2 years, a new generation of tens of millions of consumers has started living, playing, and buying online in new ways not feasible even a few years earlier. Enabled by tools known as blogs, online social networks and Web 2.0 technologies, social media is the fastest-growing consumer marketing arena in the world. Listen to pundits discuss how these new sites are monetizing this audience and what marketers can do to engage.

MODERATOR:
David Carlick, Managing Director, Vantage Point Venture Partners

PANELISTS:
Ted McConnell, Interactive Innovation Director, Procter & Gamble
Amy Gibby, President, eCRUSH.com
Kris Oser, Director of Strategic Communications, eMarketer
Shawn Gold, Senior VP, Marketing and Content, MySpace.com