Social Media Session at ad:tech Chicago

Social Media Session at ad:tech Chicago
web advertising
Image by Frank Gruber
Social Media: The Dynamics of the Genre and The Opportunities for Marketers
During the past 2 years, a new generation of tens of millions of consumers has started living, playing, and buying online in new ways not feasible even a few years earlier. Enabled by tools known as blogs, online social networks and Web 2.0 technologies, social media is the fastest-growing consumer marketing arena in the world. Listen to pundits discuss how these new sites are monetizing this audience and what marketers can do to engage.

David Carlick, Managing Director, Vantage Point Venture Partners

Ted McConnell, Interactive Innovation Director, Procter & Gamble
Amy Gibby, President,
Kris Oser, Director of Strategic Communications, eMarketer
Shawn Gold, Senior VP, Marketing and Content,