Medica ad

Medica ad
web advertising
Image by PugnoM
I saw the upper image on the Star-Tribune newspaper site, and couldn’t quite believe my eyes. A health plan provider? Suggesting, in their advertising, that teens reading muscle mags featuring steroidal body-builders is a good thing, health-wise? Maybe the picture was just cropped weird for web advertising, I thought.

So I clicked through to the site advertised, www.medica.com/realstories

And it’s a feature image.

Would they have done this with teen girls looking at a fashion magazine? It’s the same kind of problematic expectations…

I don’t necessarily think that fashion magazines, or fitness magazines, cause body dysmorphias. But I do think they are symptoms of some problematic social expectations. And I also do think that it is not responsible for a nominally-health-related organization to be suggesting that that kind of physique is one that adolescents should want to "improve" towards.

Of course, there’s no way to contact Medica through their website. So I guess I’ll call them on Monday or something.

(Note on copyright: I do think my use of these images is fair use. I don’t think I’ve necessarily added much expression by collaging them together. So the default "All Rights Reserved" setting doesn’t work for me, AND I don’t think the Creative-Commons license is particularly well-grounded (because in either case, I’m not claiming any rights in the images themselves). Feel free to use the images without crediting me, if you want. Your ability to make use of them is probably subject to independent fair use analysis.
Why yes, I am a copyright lawyer, how can you tell?)