– Marketing – Bob Yallen, CEO of Intermedia Advertising

This Week, Scott and Dan welcome Bob Yallen, CEO of Intermedia Advertising and pinpoint exactly what it takes to reach an audience on every form of media today. The three then answer audience questions, and ask “Does It Sell?” for three new TV spots. For For more on the episode, and a full catalog of our shows at www.thisweekin.com
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