how not to advertise your iPhone app

how not to advertise your iPhone app
web advertising
Image by Noah Sussman
This advertisement was actually seen in the wild at Seamlessweb.com, on August 8 2010.

The ad

1. Extends into the content area of the site

2. Overlays critical text

3. cannot be closed

I know of no other occurrences of this antipattern, perhaps Seamlessweb invented it on their own?