Native or Web Application? How Best to Deliver Content and Services to Your Audiences over the Mobile Phone Content publishers and service providers looking to serve consumers over the mobile phone must make crucial decisions between web or native application interfaces. This white paper “Native or Web Applications? How Best to Deliver Content and Services to Your Audience over the Mobile Phone” reveals different approaches in building applications for mobile phones and the trends that will influence developers’ and publishers’ interface choices, based on findings from a survey conducted amongst 87 mobile publishers and service providers worldwide. The white paper was presented at our webinar with guest speakers Howard Steinberg, Business Development Director – Mobile from IAC Publishing and Vladimir Katardjiev, Software Architect from Ericsson Research Labs who shared their insights on mobile developments and web technology.