competing with everything

competing with everything
web advertising
Image by Will Lion
Anyone who is trying to offer something that people do in their discretionary time needs to compete not just with other works in the same category…but with all other things that you might do that are a few clicks away.

Cory Doctorow (as quoted in Wikinomics, p.35)

astore.amazon.co.uk/will-lion-21/detail/184354637X/026-57…

Image courtesy of www.flickr.com/photos/syrsln/2304744976/. This citation appears in the bottom left of the image.