casual games and advertising
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"Casual games should be the main focus of any advertiser today…If you look at the numbers now that the average person spends seven hours playing casual games a week vs. 27 hours watching TV, and then see that advertising in casual games is less than billion and TV is over 0 billion, it’s clear that somebody is getting ripped off and somebody is getting a good deal."
Nolan Bushnell, the ‘godfather of video games’ and chairman of the board for NeoEdge, an advertising-based video game company | AdAge
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