casual games and advertising

casual games and advertising
web advertising
Image by Will Lion
"Casual games should be the main focus of any advertiser today…If you look at the numbers now that the average person spends seven hours playing casual games a week vs. 27 hours watching TV, and then see that advertising in casual games is less than billion and TV is over 0 billion, it’s clear that somebody is getting ripped off and somebody is getting a good deal."

Nolan Bushnell, the ‘godfather of video games’ and chairman of the board for NeoEdge, an advertising-based video game company | AdAge

adage.com/madisonandvine/article?article_id=129521

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